The Apex Healthcare group set up ABio Marketing Sdn Bhd in 2004 specifically to undertake the task of marketing ethical and consumer healthcare products for it's own brands and principals. ABio recognizes that pharmaceutical marketing is a different discipline from logistics and requires a dedicated team.

Some key brands marketed by ABio are Agnesia, Avex, Pure Health, Kaps, Axel, Suresign Dipstick Pregnancy Test.

ABio is marketing the venerable Agnesia^TM brand of medicated powders. Agnesia has been a long-established and trusted brand in Malaysia and Singapore since 1939. The Apex Healthcare group acquired the rights to the brand in early 2006.